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Using Hashtags

A hashtag is basically a keyword or short phrase with a poundsign (#) in front of it. Twitter and Google + use hashtags to present search results. So when tweeting, use trending hashtags or make one up yourself. But do a little research and select popular keywords in your industry to attract the most followers. Using hashtags are essential to any social media marketing campaign. Don’t go hashtag crazy however as it may seem spammy. Read more


What is Semiotics?

Semiotics, or semiology, is the study of signs, symbols, and signification. It is the study of how meaning is created, not what the meaning is. The assumed belief for many is that language “represents” the world, implying that the meaning of reality is already inherent in that reality, and that language — including visual language — simply reveals the truth to us. Semiology challenges that notion. Semiology suggests meaning in the world is not there Read more


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What is intertextuality?

People do not precede language, rather they are produced by it, just as language and the texts used within language are influenced and produced by other texts and so forth and so on in a continuous chain… View the story “What is Intertextuality?” on Storify


What is Content Curation?

There are over 15 billion pages of content on the internet with millions of new pages being added daily. A person looking for content specific to an area of interest needs to sift through this deluge of information to separate the quality from the noise. So, how do we do this? http://storify.com/JamesAllenTweet/content-is-king


6 steps to educational excellence

1. The classroom – no longer 4 walls and rows of desks Once, the boundaries of the classroom, and the roles of students and instructors, were clearly delineated. Today, technological advances and pressures from students mean that “lectures” may happen live, in a formal classroom, or on-demand on a student’s computer. Blended learning is becoming the norm with education-on-demand for students. This presents some wonderful opportunities for learning but necessitates a fundamental shift in the Read more


How to tell when someone opened their Twitter account

Ever wonder how long someone has been Tweeting? Ever wonder how long it took for someone to build up their following? Ever wonder how long it took for someone to post all those Tweets? Well wonder no longer my friends… I found a handy dandy web-based application http://www.whendidyoujointwitter.com/ where you simply paste the username in question such as @JamesAllenTweet and it will tell you the date they joined.  Easy as that! Seeya in Twitterdome…


Social media platforms help with job recruiting

Traditional methods of recruiting such as job boards and employment fairs are proving less successful in the current oversupplied workforce.  These traditional and costly methods are generating a large number of applicants who are under-qualified for positions and are effectively wasting recruiters’ time in vetting their applications.  Organizations are taking advantage of social media and embracing it as an effective method to attract and retain employees. Social media offers a largely free and far more Read more


Social media Integration can Improve the Workplace

The Internet has become indispensable in the modern world.  It is the number one source for media content while at work and the number two for gathering consumer information while at home.  The number of people using social media platforms on the Internet is growing at a rapid rate.  Facebook, the most popular social network is closing in on one billion active users.  Sophisticated mobile devices make it very convenient for individuals to stay connected Read more


Social media integration into the workplace is crucial because it provides an opportunity for organizations to improve internal communications, collaboration, corporate knowledge management, and recruiting of fresh talent.

Current research interest My current area of interest lies in the integration of social media into the workplace.  This is a rather broad topic, however, social media has developed a rather broad footprint.  Content ripples from one platform to another at an astonishing rate.  Web 2.0 is changing how organizations communicate both internally and with prospective employees. Employees learn at work. Much of what is learnt in the workplace is through collaboration with peers and Read more


Twitter

How to build a custom background for your Twitter Page.

Like it or not, first impressions count… Individuals may not notice that you have the generic blue cloud BG (like I have, Doh!)—they sure notice, however, when you have an interesting one.  It doesn’t take much to be noticed in the social media sphere, and it sure doesn’t take much time to build a custom Twitter background.  Well that’s my theory anyway—so here goes—35 minutes starting now! … OK! It’s not sooo easy! Here’s what Read more