A hashtag is basically a keyword or short phrase with a poundsign (#) in front of it. Twitter and Google + use hashtags to present search results. So when tweeting, use trending hashtags or make one up yourself. But do a little research and select popular keywords in your industry to attract the most followers. Using hashtags are essential to any social media marketing campaign. Don’t go hashtag crazy however as it may seem spammy. Remember to include hashtags in your Twitter bio to make yourself more searchable.
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